The Cuscinetto model dates back to 1983 when Tonino Lamborghini created one of his first timepieces taking inspiration from a specific mechanical element, the ball bearing (in Italian, cuscinetto), to design a singular bidirectional rotating bezel. The ball bearing element symbolizes the brand’s DNA: a company in continuous movement, an Italian trademark that has taken inspiration from its mechanical heritage to innovate with style, elegance and boldness. It represents the connecting ring between the first and the new timepieces collection, the founder Tonino and his heir Ferruccio, the past and the future. A bezel that runs fast like the story of a brand that is always a step forward.
Unlike other automatic watches with a rotating bezel, the Cuscinetto flaunts a free bidirectional rotation. Designed as an actual bearing, the ring on the bezel has a free, linear and bidirectional movement with rolling balls that reduce the sliding friction. Such characteristic adds dynamicity, movement and personality to a timepiece that fully embodies the mechanical and engineering heritage of the Bull brand.
The 42mm diameter titanium case is the result of an attentive research to select the best quality and most performing materials. The lightweight titanium chosen guarantees durability and lightness to the timepiece and symbolizes a more aggressive and fiercer design that is, at the same time, cleaner and smoother thanks to its well-defined lines.
The dial is enriched by luminescent shield-shaped applique indexes that pay tribute to the legendary Tonino Lamborghini logo. The iconic shield that encloses the famous “Raging Bull” is at 12H to recall the bold personality of the brand that always looks ahead and is pushed by a spirit that never dares to take a step back. The coloured finishing, available in five colour variants, enriches the seconds hand and the date at 6H.
A real pillar of Swiss watchmaking, the SW200-1 is precise, reliable and robust. The SW200-1 is versatile too and, thanks in particular to its many versions and small complications, is well able to equip all types of watches, from the most sports orientated to the most elegant.
The packaging provides two interchangeable straps: a leather strap with coloured stitching and coloured rubber inserts, and a black monochrome rubber band. Both display a customized stainless steel deployante with a branded titanium coating and shield in relief.
The absence of lugs esnures a clean aesthetics in which the
strap smoothly meets the dial.